Charting and Shaping the Modern Consumer

Psycho-informatics: Big Data shaping modern psychometrics.

For the first time in history, it is possible to study human behavior on great scale and in fine detail simultaneously. Online services and ubiquitous computational devices, such as smartphones and modern cars, record our everyday activity. The resulting Big Data offers unprecedented opportunities for tracking and analyzing behavior. This paper hypothesizes the applicability and impact of Big D...

“ Advertising culture and the making of the modern consumer ”

My paper aims to historicize our understanding of the consumer, a being who nowadays quite often seems to be treated as a quasi-natural entity not only in some sciences, but also in politics, economics and in the media (and all that not only in the West). Specifically, I would like to show how at the beginning of the 20 century advertising deployed various means to bring forth a specific consum...

Shaping Online Consumer Choice by Partitioning the Web

This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes—and impacts subsequent choice—such that attributes that are displayed as separate categories tend to receive greater decision weight than attributes grouped under umbrella categories. Across several choice domains—cars, dates, and hotels—we show that different attribute part...

The shaping of modern psychology. An historical introduction

It is not uncommon for emeritus professors to take a more reflective view of their discipline, or even for them to grapple with the significance of their specialist knowledge for perennial human questions. Leslie Hearnshaw, for many years Professor of Psychology at Liverpool, is better equipped than many for this role, having already written a history of British psychology and the standard biog...

The Protection of the Consumer Under Modern Sales Law